ARGD 3060 Type & Image investigates the relationship between form and message, and aims to create an awareness of the conceptual nature of graphic design: that the designer is at the same time both form-builder and message-maker.

Design of the vernacular:

Redesigning multiple variations of a local yellow page ad. Each solution had to vary in conceptual approach which required topical research and copywriting.

Business Cards

Quite a few semesters we were fortunate to work with nearby UGA Printing to print individual business cards for each student. The students agreed on a spot color to accompany black, learned about production, were given a tour and able to do a press check, and each received a significant amount of cards. 

AIGA Get Out the Vote Posters

In 2012 and 2016, my ARGD 3060 students participated in AIGA’s Get Out the Vote campaign, part of the *Design for Democracy* initiative, which aims to motivate the American public to register and turn out to vote. All students submitted their designs to the online gallery where they could be viewed by the community, downloaded, printed and used by anyone.

Word/Meaning(s) Publication

Students investigate the multiple meanings of a given word, generating content for a multi-page publication/zine. The design and content explores the various meanings of the word, both denotative and connotative, perhaps commenting on related social/cultural context(s). The title of the publication is the given word.

Tweet Bio Posters

Students interview their assigned partner and write bios of each other in 140 characters or less, then use that copy as content for a typography-only poster.

Event posters: Analog Compositional Exploration

Recently I’ve been having the students experiment with cut-n-paste compositions with content for a given event. This is typically complete in one class period. The next class I ask them to recreate them digital, with instruction on how to create some of their more experimental typographic treatment. Not surprisingly, these designs end up being are far more interesting and less predictable than those start by simply sketching thumbnails or certainly by going directly to the computer.

Book Cover Redesigns

Students were given hardback books from a local thrift store (with missing jackets) and were asked to design a jacket. Most students were able to locate synopsis information and reviewers in their research.

In 2013, the class participated in Simon & Schuster′s call for new jacket designs for the 60th anniversary edition of Bradbury’s Fahrenheit 451.

Response to a Given Text

Students designed zines in response to the essay, The Page, by Georges Perec.