Typography I introduces typography as integral element of visual communication design. Students gain an understanding of the importance of skillful typography in effective graphic design and develop a sensitivity to the needs of viewers/readers through an awareness of the extreme subtleties inherent in typography.
Project topics cover letterform anatomy and terminology, the visual enhancement of language and message, principles of legibility and readability, and visual hierarchy.
Digital Type Specimens
Students design four different screens as a web promo for one type family based on a flexible gird system.